‘Greatness is built piece by piece’ is the Group’s new motto for its 70th anniversary
The group’s companies are integrated into the new commercial brand Rubí Automotive, with a new image that portrays the vocation for the future and globality included in the Strategic Plan.
In a gesture that is more than purely symbolic, we have renovated the Rubí brand -which has been operating since the mid-20th century- to capture the Group’s vision and future zeal. All companies that make up the Vasque giant are now under the Rubí Automotive umbrella, whose branding reflects a desire for growth, advancement, and international presence.
‘Greatness is built piece by piece’ is the Group’s new worldwide motto. On the one hand, we pay homage to our humble beginnings as auto parts manufacturers and highlight the importance of our industry, which, since the time of Gustav Eiffel, had a great impact on engineering, architecture, and the manner in which metal structures are designed and built. On the other, we want to emphasize how important metal and human “pieces” are when building something great. It is a tribute to the more than 400 people currently working at Rubí and the thousands before them, whole generations employed at the Group’s different facilities. When we work together, all pieces fit in their place.
The unveiling of the new brand and website coincides with Rubí Automotive’s modernisation and growth, one of the phases of an ambitious Strategic Plan covering until 2027. During the last few years, Senior Management has been tweaking some aspects that we hope will help us grow and implement new production processes aimed at navigating our ever-changing industry (which has never been more globalised or full of surprises).
